Search any category and city and Outsoci pulls every matching Google Maps listing, then crawls each business's website to find and verify a real email. It's the fastest way to build a local prospect list that beats a stale, purchased database.
Describe who you want — job title, niche, business type — plus an optional location.
Outsoci searches live and pulls matching profiles and their public contact details.
Emails are verified and deduplicated, then exported to a clean CSV in one click.
Business name
the primary identifier and your personalization anchor
Category
segment outreach by vertical — "dentist," "roofing contractor," "boutique gym"
Address & city
for territory targeting and local personalization
Phone number
a fallback outreach channel and a personalization detail
Website
the gateway Outsoci crawls to find an email
Rating & review count
a signal of how established (or underserved) a business is
found by crawling the listing's linked website, then validated
Every field a Google Maps run returns, with its type and an example value. Last verified July 2026.
| Field | Type | Example |
|---|---|---|
| business_name | string | Northline Family Dental |
| category | string | Dentist |
| address | string | 1420 Cedar Ave, Austin, TX 78703 |
| city | string | Austin |
| phone | string (E.164) | +1 512 555 0148 |
| website | url | null | https://northlinefamilydental.com |
| rating | number | null | 4.6 |
| review_count | integer | null | 218 |
| string | null (verified) | front•••@northlinefamilydental.com |
The CSV shape you export, shown with illustrative rows. Emails are partially masked here — your export contains the full, verified address.
| business_name | category | city | phone | website | |
|---|---|---|---|---|---|
| Northline Family Dental | Dentist | Austin | +1 512 555 0148 | northlinefamilydental.com | front•••@northlinefamilydental.com |
| Cedar Ridge Roofing Co. | Roofing contractor | Austin | +1 512 555 0192 | cedarridgeroofing.com | esti•••@cedarridgeroofing.com |
| Riverbend Pilates Studio | Pilates studio | Austin | +1 512 555 0117 | riverbendpilates.com | hel•••@riverbendpilates.com |
| Halden Auto Repair | Auto repair shop | Round Rock | +1 512 555 0163 | — | null |
Volume ceiling. Google Maps caps a single query at roughly 100–120 listings. Split a territory into city-level queries to go past that — a 20-city batch typically returns 1,800–2,400 unique listings, of which 55–70% resolve to a verified email.
Google Maps itself almost never shows an email on the listing — it surfaces a name, address, phone, and a link to the business website. Outsoci treats that website link as the real target: it visits the homepage plus the contact, about, and footer pages and pulls out the address most likely to reach a human, whether that's a role inbox like info@ or a named contact.
Search behaves as "category + location," so the tighter your query the better your results. "Businesses in Texas" returns noise; "commercial roofing contractors in Austin" returns prospects. Maps also caps results at roughly 100–120 per search, so splitting a state or metro into city-level queries nets more total unique leads than one broad search.
The trade-off to know going in: not every listing has a working website, and not every website makes an email easy to find. Expect a meaningful share of listings — often smaller or newer businesses — to convert to a phone-only lead rather than an email. That's still useful data; just don't expect a 100% email match rate.
A note on accuracy: Google Maps listings are self-reported and edited by business owners, so occasionally a phone number or website is out of date even though the platform as a whole is fresher than most databases. Treat a bounced email or a disconnected number as a signal to move on to the next lead, not evidence the whole list is bad — at the volumes a real search returns, a small share of dead contacts is the cost of speed and scale, not a flaw in the underlying data source.
Web design, SEO, and marketing agencies build outbound lists by category and city — restaurants without a modern site, clinics with low review counts.
Software sold to a specific business type (salons, auto shops, gyms) uses Maps category search as a ready-made segmented list.
Brokers target business owners by category and geography, using rating and review count as a proxy for company size and maturity.
Teams scoping expansion pull competitor density and business counts city by city before opening a new location.
Wholesalers and distributors identify every relevant storefront in a territory — from independent grocers to specialty retailers — as a starting call list.
Does Google Maps show business email addresses directly?
Rarely. A listing shows name, address, phone, and a website link. The email comes from crawling that website's contact and about pages — Outsoci automates this step for every listing.
How many leads can I get from one search?
Google Maps caps individual searches at roughly 100–120 results. Break large territories into city- or neighborhood-level queries to collect far more unique leads overall.
What if a business has no website?
You'll still get the name, address, phone, and category — just no crawled email for that listing. It's a valid lead for phone or direct-mail outreach, just not for cold email.
Is scraping Google Maps for leads legal?
Business names, addresses, phone numbers, and websites are publicly published information. The legal exposure is in how you use it — your outreach still needs to comply with CAN-SPAM, GDPR, and CASL.
How fresh is Google Maps data compared to a bought list?
Every search runs live against current Google Maps listings, which business owners update themselves. That's a meaningful edge over a static database that can be 20–30% out of date within months.
Can I filter by rating or review count?
Yes — rating and review volume come back with every result, so you can prioritize newer or lower-rated businesses that are more likely to need what you're selling.
Can I run the same search across multiple cities at once?
Yes — queue a batch of city-level searches (every major city in a state, for example) and merge the exports afterward. This nets more unique leads than one broad statewide query.
Does the exported CSV work with my CRM or cold-email tool?
Yes — exports use standard column headers (name, email, phone, address, category) that import cleanly into HubSpot, Instantly, Smartlead, or any tool that accepts CSV.