Free UTM Generator Tool
Create custom tracking URLs with UTM parameters for your marketing campaigns in seconds. Track and measure your campaign performance with precision.
What Are UTM Parameters?
UTM parameters are special tags you add to a URL to track how visitors get to your website. They help you see which marketing campaigns, ads, or posts are driving traffic and conversions. UTM stands for Urchin Tracking Module.
The 5 UTM Parameters (with Examples)
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Where the traffic comes from | google, newsletter, facebook |
| utm_medium | Type of marketing channel | cpc, email, social |
| utm_campaign | Name of your campaign | spring_sale, product_launch_2023 |
| utm_content | What was clicked (ad, link, etc.) | banner_ad, text_link |
| utm_term | Paid search keywords | running+shoes, marketing+software |
UTM Tracking Best Practices
- Be Consistent with Naming: Always use the same names for sources and campaigns (e.g., use facebook everywhere, not fb sometimes).
- Use Lowercase: UTM parameters are case-sensitive. Stick to lowercase to avoid confusion in your analytics.
- Avoid Spaces: Use _ or - instead of spaces (e.g., summer_sale).
- Keep It Simple: Make your UTM tags short but descriptive. Long URLs can break in some apps or emails.
- Document Your Strategy: Write down your naming rules so your whole team stays consistent.
Example UTM URL:
https://yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale&utm_content=banner_ad
https://yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale&utm_content=banner_ad
